A comprehensive tablet app was designed from the ground up with a simple premise in mind: ‘impress and preserve Lexus’ long-standing and award-winning reputation for customer satisfaction’. The app served as a consultation and sales tool for showroom staff where they could use features such as build & price, color customization, and interior trim preference.
The IS 350 is a powerful sedan, crafted to be driven with enjoyment and exhilaration. Digital promotional materials were created to communicate the bold styling and incredible performance.
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