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Acer Racer

World Champion hurdler, Sally Pearson, was the talent cut-through for this integrated campaign. Users were invited to create, customize and compete in weekly races with their own virtual racer using the Facebook platform.

Role: Art Direction, Design


AIMIA (Australian Interactive Media Industry Association)
Finalist – Best Mobile Advertising or Marketing

Mobile Web Awards
Finalist – Best Use of Mobile in Marketing

Train your Acer Racer while you’re on-the-go

Users could compete by training their Acer Racer from their smartphone using training points. These could be assigned to your racer’s three main categories; Speed, Power and Performance which aligned with the key features of Acer’s new range of laptops.

Watch your Acer Racer

Daily heat events played out each week and be watched by participants for the chance to win premium weekly giveaways. Weekly winners advanced to the championship final to compete for the grand prize giveaway.

More folio samples

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