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A Mobile-First Automotive marketplace

A rebrand and relaunch of a NYC venture-backed technology start-up, where you can lease or buy a new car as easily as ordering pizza. Welcome to Rodo, the only car buying experience that gives every driver freedom and transparency at every turn of the journey.

Role: Strategy, Creative Direction, UX, UI, Art Direction, Design


From Honcker to Rodo

I worked closely with New York based brand mavens, Red Antler, to create a much-needed brand revision and strategy. This would allow Rodo to develop and grow with confidence in its next phase of expansion and development.





A dual-sided marketplace

B2C platforms

I worked with the engineering, product team and other executive staff to create a product experience that was enjoyable for Rodo's customers. As well as relaunching the new consumer-facing platform, a revamped dashboard was designed and built for Rodo's dealer network, allowing for speedy processing of orders, dynamic pricing intelligence and reporting.

Dealer dashboard

B2B Platforms

A complete UX/UI overhaul of the order processing environment was completed within an aggressive timeline. This provided both internal stakeholders and Rodo dealership partners with the tools to rapidly process orders, allowing for maximum efficiency.


Video, Radio and Digital

Advertising materials were created for dual-marketplaces. I created animation storyboards for video content, creative direction for a nationwide radio campaign, and design and art direction for digital ad units for all major social channels.

Dealership explainer video

National Radio Placements

Digital Ad Units


Key stats and figures to date.

0 k+
Mobile app downloads
0 k+
Registered users
0 k+
Total orders placed
0 k+
New car leases


Helping to secure investment

I built on the successful rebrand and launch of new revenue lines, by working alongside executive management to help secure two further rounds of investment.

$ 0 M
In new investment

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