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Ball Up

Streetball Down Under

Launching the world’s biggest street ball competition in Australia. A digital platform was created that outlined iconic cities on the tour, promoted competition sign-up and participation. This supported on-the-ground activation events and wider social marketing strategy.

Multi-channel approach

Ball Up’s roster of top athletes and their huge following on social media combined with on-the-ground activation events, out-of-home and targeted media advertising ensured huge turnout across the country.

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