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Ball Up

Streetball Down Under

Launching the world’s biggest street ball competition in Australia. A digital platform was created that outlined iconic cities on the tour, promoted competition sign-up and participation. This supported on-the-ground activation events and wider social marketing strategy.

Role: Strategy, Creative Direction, IA, UX

High-energy visuals with impact

Ball Up events and their athletes are known for creating an electric atmosphere whenever they take to the court. Creating a visual art direction and design style that encapsulated this was a creative challenge that I gratefully accepted. The end result was an edgy, vibrant, and distinctive – synonymous with the Ball Up brand. 

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