Miami-based Agro Innova Co are known as the ‘Cacao Fruit Innovators’ and are pioneers in producing an amazing variety of products from this natural superfood. They required an informational platform to educate consumers and clients of the many health benefits as well as highlight their environmentally sustainable approach to farming.
Role: Strategy, Creative Direction, Art Direction, Design
A series of outdoor advertising units explaining the properties of cacao pods, while poking a little fun at other superfoods. These were strategically placed in key retail partners and vendors.