Natal is the state capital city of Rio Grande do Norte and is home to the historical site, Forte dos Reis Mago, a star-shaped 16th-century Portuguese fortress. There are many visual references to the guiding star throughout Natal (Brazilian Portuguese for “Christmas”) and wider Rio Grande do Norte region, including statues of the Wise Men or Biblical Magi following the star in the sky.
I worked with the Brazilian illustrator, Eldes de Paula, who created a unique typeface aptly named ‘Eldes Cordel’, which was used across all communication materials. This helped bring together the Cordel style and provided endless inspiration – this was the basis for creating the unique patterns, color, textures and iconography which represented each of the polos.