The game concept featured a twist on the idea of bird-spotting by challenging the user to spot as many of the varied species as possible within a 45 second time limit.
Users could browse iconic locations in Peru, highlighting the many incredible bird species found throughout.
Engagement and competition entry was consistently high. In the 3o days of campaign activity, the following was achieved:
Commercial partners involved in the project included LATAM Airlines, ExOfficio and Inkaterra, plus an NGO partner, The Nature Conservancy, all who provided promotion through their own digital channels.
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