The Live & Lost campaign broke new ground in social media integration, generated huge buzz and in the process helped align the CommBank Kaching app strongly with the target audience.
Results speak for themselves; almost 60,000 Facebook fans, 4,500 votes, 3,200 lift and accommodation offers, over 15,000 tweets, a reach of 2.9M viewers on TV and OTs of 18.3M via PR leading to thousands of hours of engagement.