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First Light Organics

Product Launch

Australia based First Light Organics are the world’s first energy imbued, certified organic vegan products for mother and baby. They required a new e-Commerce platform and comprehensive digital communications strategy that would help them to launch into the North American market.

Role: Creative Direction, IA, Art Direction

Shop online

A custom-built platform on the Shopify framework allowed for rapid product purchase and full inventory management. Traffic was driven to the new e-Store with a combination of curated organic and paid social content through selected channels.

Curated social

Creative direction provided for First Light’s curated Instagram feed. This shows a mixture of brand and promoted product offers, allowing the user to ‘shop’ the feed directly. Sales activity was supported with regular e-Newsletters and an active social presence. 

Investor video

A video created as a promotional tool for use with strategic investors and stakeholders. Condensing the product USP, investment ask, and brand personality into a 3 minute clip was essential.

More folio samples

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